Senior Product Designer · 5+ years · Toronto

Welcome to my cozy corner of the internet.

Hi, I’m Jasmine! I’m a Senior Product Designer who loves getting to the bottom of things: understanding people, untangling complex problems, and figuring out how to make everyday experiences better.

Check out my shiny new resume Say hi

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So, what do you actually do?

Over the past 5+ years, I’ve worked across consumer products, enterprise experiences, and consultancy, bringing together design, business, and technology to solve problems that matter.

I enjoy the messy middle of product design just as much as the polished final product: asking questions, exploring possibilities, challenging assumptions, and working with people who care about what they’re building.

Now: Ticketmaster
Range: Consumer, enterprise, consultancy
Studied: Business & Digital Arts, Waterloo
Status: Open to chats

What’s it like to work with you?

Depends who you are. Pick one.

You’ll get

A clear problem before solutions.
Options with trade-offs, not just mockups.
Scope I can defend.

I’ll ask of you

Bring me in early, while it's still messy.

Where have you worked?

2024 – NowTicketmaster · User Experience Designer
Work
2023Konrad Group · Associate Experience Designer
Work
2023Make-A-Wish · Design Lead
Visit
2022University of Waterloo · Teaching Assistant
2022Toronto Metropolitan University · Brand Designer
Work
2021Husqvarna · User Experience Designer
2020Bank of Montreal · Junior UX Designer

What do people say?

“Jasmine asks the question nobody else thought to ask, and suddenly the whole project gets clearer.”

Farah KhanToronto Metropolitan University

And off the clock?

Usually chasing something new.

On the ice

Still attempting the spins.

In a book

With a coffee from a new spot.

With people

And the odd side project.